The Purpose of Music Videos Music videos have various purposes one reason behind artists using music videos, is for promotional gain. To promote Using a music video to promote a song is clever as this markets the artist and publicises the artist as well as the label. The market will also possibly gain a better understanding of the artists message and the song on a whole. This can also help the artist to become more established, and rise in popularity and following. CD's, DVD's, streams and downloads exist because consumers would like a way to make to keep their own copy if the visuals are exciting and memorable, music videos could also be a mean of catharsis for the audience especially with the music. (Childish gambino - This is America, https://www.youtube.com/watch?v=VYOjwnS4cMY ) Some music videos are also created to cause commotion and create reactions this makes the listeners remember the song, and may even lead to it being memorable over gener